Carol Wiebe

Seth Godin recently gave his take on “finding your brand essence.” It brings to mind the painful process of trying to explain a joke to someone. You get it, or you don’t. You have it, or you don’t. Of course, there are different humor streams: Some people adore slapstick. The more some poor schmuck gets battered and bruised, the louder they guffaw. Some people have snide humor, which snipes at others and is fond of seeing others cut down to size, if not decimated. There is th